Rare Ltd.

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Rare's logo, used from 2003-2010.

Rare Ltd., previously also known under the Rareware trademark, is a British video game developer formed in 1985 by Tim and Chris Stamper. Rare has created Conker the Squirrel and the Conker franchise. They are also known for developing the Donkey Kong Country, Perfect Dark and Banjo-Kazooie franchises. The company also developed Conker's debut game, Diddy Kong Racing.

Starting with the release of Donkey Kong Country, Rare used to exclusively develop titles for Nintendo units, but on September 24, 2002 the company was acquired by Microsoft. Their logo was changed the following year, in 2003, when they officially dropped the "Rareware" trademark (which was essentially a branding name for their software), and subsequently, the new logo was used in Conker: Live & Reloaded.

As a result of the acquisition, the Conker franchise fell under Microsoft's ownership. A sequel to Conker's Bad Fur Day, known as Conker's Other Bad Day, was in early development at the time, but was canceled after the acquisition as the original Xbox's end of lifecycle approached. Even though the expanded remake they set out to make received strong reviews, it was met with fan backlash.[1] Ever since same happened with Banjo-Kazooie: Nuts & Bolts, Rare considers revivals of their old IPs only through collaborations with other studios.[2]

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  1. "When it launched, Conker: Live and Reloaded received strong reviews, but fans of the original game were critical of a number of alterations made to the single-player campaign – not least the removal of certain swear words. Though Seavor and Pile understood these frustrations at the time, they still take exception to those who try to paint the remake as an unmitigated disaster. “They were looking for a reason to hate Microsoft,” suggests Seavor. “There was this loyalty thing with Nintendo. Nothing good could happen with Microsoft. And the truth of the matter is, they got another Conker game, which I would say with pretty much 100% conviction would never have happened if we stayed with Nintendo. We couldn’t win, could we?” ("Gory Detail: Life After Conker's Bad Fur Day" - Wireframe, issue 30)
  2. "Rare Studio Head on Possibility of Other Studios Working With Its IP — IGN Unfiltered" - www.IGN.com